Secluded St Tropez hideaway announces even more reasons to visit…

Lou Pinet is one of those addresses that defines “if you know, you know…” Reopening its doors at the end of April, this oasis of a hotel has also launched a raft of new services.

In addition to what was already the largest pool in St Tropez and dining options such as Beefbar, Lou Pinet now boasts a sushi bar, has a new partnership with skincare brand AIME, new Tata Harper spa treatments and, for some reason that passes us by, a running club.

Originally designed as a family home, hidden by greenery and the merest stone’s throw from the Place des Lices and occasional madness that is Saint-Tropez, Lou Pinet also offers some Thursday evening chill-out fun, with tapas on the terrace, BBQs, live DJs and cocktail, with lanterns lighting the way once the sun sets. The theme of music extends to the jogging course, which starts at the hotel and ends at the ocean, and can be accompanied by a Spotify playlist to pair with the Mediterranean views. There are also options such as a daily yoga class in the hotel’s gardens, bike excursions and a coach who can design you a personalised fitness programme. Or, you know, not.

Nightly rates at the (but of course) five star Hotel Lou Pinet start from €430 Euros on a bed & breakfast basis. For reservations and information visit,  email or call + 33 (0)494970437.