About Lusso

“Give me the luxuries and I can dispense with the necessities.” Oscar Wilde may have merely been engaging in a routine bout of epigrammatic reverie, but for Lusso, that phrase is something else. It is our battle cry and our inspiration.

Obviously, it doesn’t feel like battle when you’re staying in the world’s finest hotels, being pampered in the most remote and calming spas, driving the most expensive and fastest cars and eating the most delicious cuisine. It’s tough, but necessary.

Every day, Lusso’s hardened cadre of luxury-lifestyle chroniclers bring you their honest thoughts and feelings about the best things in life that are very much far from free – destinations, locations, events, objects, gadgets, garments, digestibles and accoutrements.

We bring an informed, enlightened and detached view of them all. There’s a lot you can spend your cash on out there. Taking in Lusso before you do, may well be your only necessity.

Our Mission

Lusso is a fiercely independent luxury magazine for men with a target age range of 35-55. Research shows us that the 40-50 age range is now younger than ever and nowhere is this more evident than in the high net worth sector. In response to this, our editorial is specifically created to have a wide appeal amongst our audience.

Lusso knows how to connect with this target group. They may be wealthy but we appreciate that they come from different backgrounds, have different tastes and styles and have different goals. We’ve never made assumptions about our readers’ aspirations, which is what keeps us ahead of the game.

What we do know is that quality is everything and the same applies to our readership. When targeting the world’s wealthy we don’t get hung up on counting the readers we reach, we get hung up on reaching the readers that count.

Our Readers

With a high net worth audience, it’s important to understand that if our readers are passionate about something, there is a high chance they will be well-informed on the subject. They are discerning and curious. We are not here to patronise or sell another’s agenda, like other luxury titles. We are here to entertain and inform them.

readership

The Lusso reader looks to our pages for honesty, truth and humour. They seek inspiration and entertainment – not press releases, advertorials and stock photography.

The high net worth male is highly targeted. He crosses paths with many magazines, yet there are few he actually reads. For over 10 years, Lusso has worked tirelessly to build a loyal and engaged audience.

Our Writers

Our contributors are features writers, novelists, thinkers and experts in their respective fields. We never use those reporters or journalists – ‘churnalists’, whose sole purpose is to merely rehash the press release.

Lusso presents stories – entertaining and involving ones. It’s a grand tradition that goes back to the great print titles of the 20th century, from the New Yorker to Esquire, Picture Post to Vanity Fair. Like Hunter S. Thompson and Truman Capote, Tom Wolfe, Christopher Hitchens and Norman Mailer, the writers of Lusso are free to write what they really think.

Our editorial is our own, in our tone of voice and independent of influence. This not only helps to keep our readers interested in what we chose to cover every issue, but builds trust. Our writers are encouraged to be honest and our readers know this. For a full list of contributors click here.

The Website

The Lusso website is a long-standing favourite with many of our readers. We have long understood that content should be made specifically for the web, and this, along with our presentation and editorial skills have helped us win many awards as well as the PPA’s coveted ‘Best Online Presence’.

exposure

The website and content is also deeply integrated with Lusso’s Facebook, Twitter and Instagram social media channels. The above graphic shows how thanks to our content’s social attraction, we are able to reach a much larger audience than just our website’s traffic base. Every story we publish is seeded onto social network where it is rapidly and heavily shared.

Further Information

If you are interested in working with Lusso magazine then please contact the team.