Named after a legendary beast that gorged a matador to death in 1914, prepare to meet the enfant terrible of supercars. For a 50th-anniversary bull-inspired hypercar, the Veneno doesn’t disappoint.

With killer aerodynamics that are even more radical than its predecessor; the scissor doors and Y-shaped headlights and taillights are unmistakably Lamborghini; the arrow-shaped front and shark-like fin are extras that bring new meaning to superior downforce. The muscular design features a racing chassis, pushrod suspension and horizontal spring/damper units in lightweight carbon-fibre throughout. Inside, innovative materials such as Forged Composite and Carbon-Skin fabric adorn the seats and headliner.

Building on the success of the Aventador, Automobili Lamborghini’s latest showpiece features the same 6.5-litre 12-cylinder masterpiece of an engine, a fast-shifting 7-speed ISR transmission with 5 driving modes and permanent all-wheel drive. It was being shown off at the Geneva Motor Show, and the prototype you see here is car number zero. The three unique production cars will each be finished with an accent stripe of either green, red or white.

Veneno has the dynamic experience of a racing prototype, but it’s fully homologated for the road. Zero-100 km/h takes just 2.8 seconds and its top speed peaks at 355 km/h. But then you’d expect nothing less from a car that takes its name from one of the strongest and most aggressive bulls in the history of bullfighting.

The rarest of all the cars to come out of Sant’Agata Bolognese headquarters, only three will ever be sold – and they already have been, for €3 million each.