The Barolo En Primeur Charity Wine Auction returns for a second year

As we’ve got older, we’ve attempted – with varying degrees of success – to observe that maxim of drinking less but better. Now, thanks to the Barolo and Barbaresco Consortium, we’re wondering if drinking more and doing good might be the way to go…

The Barolo En Primeur Solidarity Charity Wine Auction returns in October 2022, with 15 barriques – and some 1200 bottles, donated by over 70 producers of Barolo and Barbaresco – the sales of which will go towards financing 15 different projects of social importance. Bidders can also nominate additional charities to benefit from the proceeds.

Each lot has a different starting price, from € 2,000 to € 18,000, and each lot includes a different number of bottles. Bottle sizes range from the regular to Jereboams, with labels designed by renowned Italian artist Michelangelo Pistoletto.


The auction is in two stages. The first takes place Friday 28 October at the Castle of Grinzane Cavour, where 14 barriques from the 2021 vintage will be auctioned by Christie’s – in simultaneous linkup with New York. The fifteenth lot goes under the hammer during the International Alba White Truffle Auction, also from Grinzane Cavour Castle and in live streaming with Hong Kong. Proceeds will go to the international charity “Mother’s Choice”which has been working since 1987 in support of orphaned children and young women in need.

For more information on how to take part in the auction, please visit the website or call +39 0171 452771.