Damian Lewis Will Star in F-TYPE Launch
Ok so it’s a heavily marketed car promo, an automotive mini-cinema production to entertain you whilst checking out the world-class style and driving performance of the new F-TYPE Jaguar. But with Homeland star and Emmy award-winning actor Damian Lewis playing the lead in Jaguar’s film ‘Desire’ and Ridley Scott Associates behind the filming, you can expect to see some impressive cinematography.
The feature (which promises to be a story of ‘betrayal, retribution, passion and greed’), will be aired early 2013. It tells the story of Clark (Lewis), who delivers cars for a living, running into trouble after a chance encounter with a mysterious, young woman (Shannyn Sossamon) in the middle of a lawless desert.
Over the next few weeks, Jaguar will be releasing exclusive content from the set whilst the film is being shot in Chile’s Atacama Desert, so that viewers can ‘get behind the scenes and really feel part of the production’. In fact, throughout the project Jaguar will be employing innovative techniques to share the experience and mastery with their audience. From using button-hole cameras attached to the cast and crew; gaining insight from stunt coordinators and wardrobe; to setting up mobile Go Pro cameras on helicopters and cars to provide unique views from the set that viewers would never otherwise see.
But what of the car? The F-TYPE represents a return to the company’s heartland: a two-seater, convertible focused on delivering performance, agility and maximum driver reward. It’s continuation of a sporting bloodline that stretches back more than 75 years and encompasses some of the most beautiful, thrilling and desirable cars ever built, including the iconic E-type.
Three models will be available – F-TYPE, F-TYPE S and the F-TYPE V8 S. Powered respectively by Jaguar’s new 3.0-litre V6 supercharged petrol engine in 340PS and 380PS outputs and its 5.0-litre V8 supercharged petrol producing 495PS, it tops out at a speed of 186mph.