Allbirds’ M0.0NSHOT is the world’s first net zero carbon shoe
We don’t often talk fashion at Lusso Towers but there is something of an addiction to Allbirds.
Maybe it’s a sign of getting older – or simply more confident in who we are? – but we’re all about the comfort and, well, Allbirds tick that box. As a bonus, the company – dreamed up in New Zealand, launched in San Francisco, and using natural materials to create the world’s most comfortable shoes – has long been one of the most ethically-minded out there. And yeah, we know, we also like a bit of hunting, shooting and fishing, not to mention caviar and foie gras, but hey, we also do the moral thing from time to time.
And, wouldn’t you know it, they just took a big step forward on that front too, announcing the M0.0NSHOT, the world’s first net zero carbon shoe.
What’s more, they want others to follow suit and so Allbirds are giving away their toolkit to encourage other companies to match their footprint of net 0.0 kg CO2e. Co-Founder Tim Brown took to the stage at the Global Fashion Summit in Copenhagen recently to unveil the shoe and call on industry competitors in the audience to create their own versions, hence they’ve open-sourced the M0.0NSHOT methodology via the Allbirds ‘Recipe B0.0K’: a toolkit detailing each step of the M0.0NSHOT’s process, including materials, manufacturing, transportation, end-of-life, and carbon footprint calculation.
That toolkit is now available on the Allbirds website for anyone to download – and, hopefully, implement. “This is one small step for Allbirds,” says Brown, “but it could be one giant leap for the footwear industry, if others join us.”
The M0.0NSHOT launches commercially in Spring 2024. To learn more about M0.0NSHOT just click here