Vodafone-McLaren-Mercedes, Infiniti

When the driver of a Formula One car pulls out onto the track, he’s at the sharp end of a rolling annual $300 million investment. The teams are literally made of money and the sharing of technological know-how, and title-name prominence, is the obvious ROI for Vodafone-McLaren-Mercedes. But what persuades someone like Infiniti, a luxury…
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Luxury Ski Company Offers VIP Collection

VIP, a bespoke luxury ski chalet company is enhancing service levels in a number of its chalets in the French Alps for the forthcoming winter season 2009/2010 with a new VIP Platinum Collection. The new company will offer personal chefs who will liaise directly with guests prior to their skiing holiday so that bespoke menus…
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