This year saw the opening of Rolls-Royce’s first Scandinavian dealership, located in Stockholm’s upmarket shopping district near the Stureplan town square.

Lusso magazine wanted to go and understand what Rolls Royce ownership might be like for the Swedes. We made our way to the new dealership, collected the new Rolls Royce Wraith Black Badge and pointed it north towards the epic frozen lakes, forests and isolated but luxurious hotels of rural Sweden.

So why now, and why Sweden? James Crichton, Regional Director said, “The new dealership is further proof of the demand for our fabulous motor cars from new customers here and around the Nordic region. We see rising demand in Sweden and across the whole region for our cars, including the latest offerings of Dawn and Black Badge.”

“Customers in this region have been anticipating the moment when Rolls-Royce enters the territory for some time,” said Fred Mannerfelt, CEO of the Callisma Group who operate the new Stockholm dealership. “We look forward to a successful collaboration.”