Conran-designed Myhotel Bloomsbury is a laid-back, easy hub that’s at the heart of London’s zone one.

Bold design and technology combine with graceful service at this bustling boutique hotel. Beyond the modern exterior there are 78 eclectic rooms, two of which have balconies with stunning views across London’s Bedford Square.

If you need an energy boost before venturing into the city then rustic-inspired GAIL’s Kitchen serves up ‘Fresh bread on your high street daily’, an ethos central to GAIL’s identity, with in-house artisan bakers offering loaves of all shapes and sizes.

A natty workspace on the ground floor has been created for professionals looking to up their game. Members of the hub get the support, infrastructure and tools needed to create the connections and recognition that will help their businesses evolve. Course, it’s also adjacent to GAIL’s and all of those freshly baked buns. Handy, that.

Myhotel Bloomsbury’s ’48 hours in London’ package includes breakfast on both mornings and lunch or dinner GAIL’s restaurant. Prices start at £360 based on two people sharing a Standard Double. Call +44(0) 20 3004 6000 or visit the website