Aster In The Making
LA – where they know a little about luxury and exclusivity – will be home to The Aster, a new kind of members’ club / hotel.
“When we began developing the concept for The Aster,” says founder and Chief Executive David Bowd, “we sought to create a new type of membership club, by establishing a modern hospitality-led space for individuals in Los Angeles with a diverse range of backgrounds and interests, each with one commonality – the desire to connect.”
“As a result of the pandemic,” adds co-founder and Chief Creative Officer Kevin O’Shea, “we’ve noticed how the lines of work and play have blurred and there is an increased desire to live with flexibility and freedom. In creating The Aster we look forward to providing locals and travellers alike with meaningful spaces to meet, connect, work, dine and unwind, regardless of whether someone is a member or hotel guests” adds Kevin O’Shea, Co-Founder & Chief Creative Officer.
So, basically, The Aster: a) is somewhere between a members club and a hotel; b) is going to have every imaginable, cutting edge facility you can think of; and c) is so new, we’ve only got access to concept sketches. But, seeing as you, dear Lusso reader, are the target audience, we figured you’d like to know before it opens in June this year.
“Design-forward with personalised service” is how they put it and, well, here are a few of the amenities on offer. A swimming pool. Lounges and workspaces. Bars. Restaurants (including one on the 7,200sq.ft rooftop space, with panoramic views of the Hollywood hills, Downtown Los Angeles and beyond). A recording studio. A screening room. A cabaret lounge. A variety of spaces dedicated to health and wellness. And 35 luxurious all-suite hotel rooms – each over 700sq.ft in size, with workspaces and lounges – available to members and visitors alike.
For more information, keep an eye on the The Aster’s website