New hemp-based drink Spirited Euphoria promises all the fun of alcohol, and none of the downsides.
Trying to cut down a bit? Just putting those days behind you? Attempting Dry January (or any other month)? There are many reasons people stop drinking and, with the low- and no-alcohol drinks sector thriving – yes, even after THAT year – there are many alternatives to explore.
Some of these drinks are very fine substitutes. They have flavour, the right mouthfeel and don’t leave you thinking you’re drinking hop squash or juniper cordial. However, they don’t do the thing that we perhaps mostly want from a drink: to just take the edge off. Until now.
Spirited Euphoria, as the name suggests, promises that feelgood effect… only with none of the downside.
The founders perhaps had a greater need than many to avoid alcohol and hangovers: they’re both involved in Formula E. Alexander Jakobi, a lawyer, represents several Formula E and Formula 1 racing drivers, as well as Hugo Boss as an advisor and ambassador, and co-founder Jean-Éric Vergne is a world-class French racing driver who spent three years as official driver for the Toro Rosso Formula One Team before becoming the only FIA Formula E Double World Champion back-to-back winner.
Crafted by Master Distiller Anthony Wilson, the man behind the creation of Seedlip, the magic ingredient in Spirited Euphoria is hemp or, to be precise, a blend of hemp and cannabidiol (CBD) isolate5. According to the makers, “these high-quality ingredients combine with the natural cognitive-enhancing nootropics and relaxing adaptogens to help people feel good and unwind after a busy day, without inebriation or a hangover.” Yeah. Exactly what we thought too. Obvs.
More importantly, it tastes good. Or “citrus green, herbaceous hemp and peppery spice flavours… with a smooth woody finish,” as Spirited Euphoria describe it, in much better detail than we just did. It’s also 100 per cent natural, a mere two calories per serve, vegan, and THC-free, alcohol-free, sugar-free, carb-free, and gluten-free.
Spirited Euphoria is priced at £39.99 (70cl), and can be purchased via their website.