The full stop is a relic of WhatsApp-free years gone by. Or so it might seem, until you set foot on London’s Lamb’s Conduit Street, where artfully placed full stops abound. A stroll down this haven of artisanal retail soon reveals that, far from being a quirky gimmick, this supposedly inessential dot is loaded with strategic…
How do you launch a cheap phone without it being thought of as cheap? Or it being called second rate, limited, outdated, woefully underspecced? And how do you do it on a limited budget ($0) so that the world gets excited about it? You don’t launch it. Instead, you ‘relaunch’ it, cladding the new phone…
Are you reading this a little bleary-eyed? Didn’t get enough sleep last night? Maybe you want to spend some money on that? Certainly a number of brands want you to. The business of sleep is the next big thing to keep ambitious CEOs awake at night. (Yes, we couldn’t resist that one.) Have you read…
The global health industry will top $1trillion in 2016*. Impressive. And surprising. Because most of the recent growth isn’t from drugs and beauty products, but from food brands. In particular, the brands which are outgrowing their competitors are the organics and “nutraceuticals”. Some of these might already be familiar to you – as will their price.…
